Blogs and content writing
Blogs are a perfect way to compliment your SEO strategy.
Blogs are a great way to keep visitors to your website informed about your company. They can position you as an expert in your industry. Customers want to see that you’re updating your site and offering new information about the products or services your selling.
I love blogs so much I created an entire page dedicated to them on my websites.
Blogs are conversation starters. Let’s turn that conversation to your business.
How can a blog help my business?
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Blogs are a perfect way to enhance your SEO strategy. My content on your website allows for more chances for internal links - and even back links that can position you as an expert in your field.
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Blogs are a great way to further show your potential clients and customers what you’ve been up. Why should they book you? What have you been doing? Why are you the go-to? What amazing new product are you working on behind the scenes. Give them a glimpse into the inner workings of your business. Make it personal.
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Product descriptions are general short and sharp. They’re sales-y and packing a punch. But what is there’s actually more to know about this product. What if the service you offer is ground-breaking? Linking to a blog on your site gives your customers an in depth look at your product or service and ultimately another reason to buy from you.
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The best marketing strategies often utilise a multi-platform approach. Offering blog content on your site gives the perfect chance to link your social media posts back to your own website.
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Most website pages will offer some kind of call to action. A blog post is another webpage offering your customers the chance to contact you, or ultimately work with you or purchase of you.