Copywriting and Comms

Boring copy? Let’s bring it back to life.

I’m a copywriter who will find you the right words in a 🌏 of emojis.

I’m here to make the right words work for you.

Have you stopped to think about all the copy you see every day?

Emails - Social media - Blogs - Texts - Flyers - Websites - Billboards - Catalogues - Business Cards - Books - Song lyrics (No? Just me then? I’m a karaoke fan.)

Not to mention, what I like to call, the behind the scenes words.

Televisions scripts - News reports - Speeches - Reports - YouTube and TikTok scripts (Spoiler alert. Most of those hilarious viral videos are scripted by a copywriter - shhh don’t tell anyone.)

So. Many. Words

If you own a business, or a social media page, or a website - or all of these - you want YOUR words to be the ones that people remember.

My job as a copywriter is to pick the words that will work best for you.

By using the right words on your website, in your social media and on your marketing material you will:

➡️ Find the perfect clients.

➡️ Establish your voice.

➡️ Create meaningful connection.

➡️ Increase customer conversions.

➡️ Tell your brand story.

The 5 Cs of successful copywriting and communications

Are you emails getting deleted before they’re even opened?

Is your flyer getting tossed before it’s ever read?

Do you want clear, concise, and compelling content written especially for YOUR customers?

You need your copywriter to offer these 5 things.

Clear Copywriting

Do you know the average reading age in Australia is 12-14 years. The Style Manual by NSW Government suggests that we should be writing content to a Year 7 grade level to give the best accessibility of content to our readers.

Be Clear. Be simple.

Unless you’re writing industry specific language, cut the jargon.

Concise Copywriting

You’re fighting against a world of words.

Concise copy is important in getting your message directly to the client, fast.

Compelling Copywriting

How do you stand out from the crowd? There’s 100,000 people at the MCG and we all see that one guy in the Hawaiian shirt with a beer hat on.

My copy is a Hawaiian shirt for your website and marketing material.

You want your readers to notice you. Why does this newsletter capture my attention? I need this product in my cart? What does this company offer that others can’t?

Make yourself noticeable, compel your readers to want more.

Curious copywriting

is something a lot of businesses tend to forget. Ask yourself what you really want from your copy?

You want your clients and customers to be curious.

Why?

Curiosity means a client will look further. A curious client sees a call to action (CTA) as a way to get more information.

Is this business the right one for me? Is this product the one I really need?

I will make sure your customer answers both of those questions with YES.

Compassionate Copywriting

It’s 2022, customers want businesses to show a conscience.

You want your words to convey compassion. Clients want to know that you understand their needs.

We research what a customers and needs and show them how your business or service will help fulfil those.

Client-first content shows compassion.

Compassion in content shows a conscience.

What copywriting and communication services do I offer?

Communications and marketing material is ever evolving.

Words are everywhere.

Most communications material involves some sort of copywriting. Even videos and other promotional mediums require a script to be written.

Here’s a non-exhaustive list of some of the communication content and copywriting services you might need for your business.

  • Websites, webpages, and blogs - Read more HERE about how blogs can help you SEO.

  • Newsletters

  • Emails/EDMs

  • Brochures/Flyers

  • Youtube/Tik Tok scripts

  • Social media posts and CTAs

  • Business Cards

  • Stationary Items

  • Advertisements (Newspapers, Magazines, Billboards, Online Ads).

  • Event programs

  • Product sheets and descriptions

  • Instruction sheets

  • Questionnaires

  • Invitations

  • Product guides

Why hire a freelance copywriter or content writer?

I bet you’re reading this thinking “Yes, I need someone to write all of these things. Why don’t I just employ someone?”

You can employ someone is you want.

Write the job advertisement. Advertise. Interview. Pick a candidate. Onboard them. Pay them sick leave and annual leave. Negotiate a hybrid work environment.

And then, eventually, after all of that, you will get some copywriting off them.

OR you can contact me today.

A simple online chat or call to discuss your needs and before you’d even get a job ad approved and circulated you can have copy in your inbox ready to use.

And - bonus- you don’t have to pay me sick leave!

Speaking of rates. I know by know you’re wondering what my rates are.

A super interesting chat about money and details on my rates can be found HERE.

Or you can enter your details below and contact me for a personalised quote RIGHT NOW.

I need a copywriter like Lisa Almond.

Yes! I’m so excited. Let’s chat. Shoot me some details below and I’ll get back to you real soon.

Can’t wait!